Is Albert Legit? Your Financial Assistant Reviewed (2024)

is albert legit

Financial management can be overwhelming and time-consuming. That’s where Albert comes in. This all-in-one app aims to simplify your financial life by providing a range of services, including banking, saving, investing, bill negotiation, and insurance policies. But is Albert legit? Let’s find out.

Albert was founded in 2015 and has quickly expanded its offerings to become a trusted name in the financial industry. With features like automated saving, commission-free stock investing, and access to human financial advice, Albert provides tools to help you take control of your finances.

But before you dive in, it’s essential to understand what Albert offers and any potential limitations. So, let’s explore what Albert is all about.

Key Takeaways:

  • Albert is a comprehensive financial app that offers banking, saving, investing, bill negotiation, and insurance policies.
  • The app was founded in 2015 and has expanded its services over the years.
  • Albert stands out with its automated saving, commission-free stock investing, and human financial advice features.
  • While Albert offers many tools, it lacks specific features for addressing credit issues and debt payoff goals.
  • The majority of Albert’s services are free, with a subscription fee for access to human financial advice through the Genius feature.

Who Is Albert?

The Albert Corporation, founded by Yinon Ravid and Andrzej Baraniak in 2015, is an innovative financial technology company that aims to revolutionize personal finance management. Since its inception, Albert has attracted significant attention and investment, including $2.5 million in seed funding in 2016. The company has since expanded its offerings and currently operates as Albert Investments, LLC, which is registered with the U.S. Securities and Exchange Commission (SEC) as an investment advisor.

With a strong focus on delivering comprehensive financial solutions, Albert combines cutting-edge technology with expert financial guidance to empower individuals to make informed decisions about their money. The founders’ vision of providing accessible and affordable financial services has driven the company’s growth and popularity among users.

Key Figures Albert Corporation
Founders Yinon Ravid, Andrzej Baraniak
Year Founded 2015
Seed Funding $2.5 million (2016)
Registered Entity Albert Investments, LLC (SEC Registered Investment Advisor)

As a result of their innovative solutions, user-friendly interface, and dedication to providing personalized financial advice, Albert has become a prominent player in the fintech industry. By leveraging technology and human expertise, the company strives to empower individuals to take control of their finances and achieve their financial goals.

Continued Expansion and Development

Since its inception, Albert has been committed to continuously expanding its product offerings and refining its services. The company has made significant strides in providing a comprehensive suite of financial tools and services to its users, addressing various aspects of personal finance.

At Albert, we believe in constantly pushing boundaries and exploring new ways to enhance our users’ financial well-being. We are continually developing innovative features and functionalities to ensure that our platform remains at the forefront of the industry.

With a diverse team of experts and engineers, Albert combines cutting-edge technology, behavioral economics, and financial know-how to deliver an all-in-one financial solution. By considering user feedback and staying attuned to emerging trends, the company consistently strives to provide an unparalleled user experience.

What Do They Offer?

Albert offers a comprehensive suite of personal finance services and tools to help you manage your finances effectively. Here are the key services they provide:

1. Banking

With Albert’s banking feature, you can easily access and manage your bank accounts. This allows you to securely view your transactions, monitor your balances, and transfer money between accounts within the app.

2. Automatic Savings

Albert’s automatic savings feature uses intelligent algorithms to analyze your income and expenses. It then automatically sets aside small amounts of money into a savings account that you can conveniently access whenever needed. This helps you effortlessly build up your savings over time.

3. Bill Negotiation

Do you dread negotiating bills? Albert has got you covered. Their bill negotiation service works tirelessly to find potential savings on your bills, such as cable, internet, or phone bills. They’ll negotiate with service providers on your behalf to help you save money every month.

4. Commission-Free Investing

Investing can seem complicated, but with Albert, it’s made easy. Their commission-free investing feature allows you to start investing with as little as $1. You can choose from a range of investment options and monitor your portfolio’s performance directly within the app.

5. Human Advice through Genius

Albert’s Genius feature sets it apart from other financial apps. In addition to their automated tools, you have the option to seek personalized financial advice from a team of human experts. Whether you have questions about budgeting, investing, or any other financial topic, their experts are ready to provide guidance tailored to your needs.

With these services and tools, Albert aims to empower you with the means to take control of your financial future.

Services Description
Banking Access and manage your bank accounts
Automatic Savings Effortlessly build savings through automated algorithms
Bill Negotiation Save money by negotiating your bills
Commission-Free Investing Start investing with as little as $1
Human Advice through Genius Seek personalized financial advice from experts

By offering these services, Albert aims to simplify and streamline your financial management, helping you achieve your financial goals.

What Is Albert Missing?

Albert offers a wide range of features to help users effectively manage their finances. However, there are a few areas where the app falls short, specifically in addressing credit issues and debt payoff goals. While Albert provides automated savings, it does not have specific tools dedicated to tackling credit problems or creating structured debt payoff plans. This limitation may require users to manually redirect their automated savings towards debt payments rather than general savings.

“While Albert offers many features, it lacks tools specifically geared towards addressing credit issues and debt payoff goals.”

It is important to note that Albert is primarily focused on providing a comprehensive suite of financial services. Although it may not offer specialized features for credit and debt management, users can still utilize the app’s budgeting and saving tools to support debt payoff goals. By creating a personalized budget that allocates a portion of their income towards debt repayment and using Albert’s automated savings feature to set aside funds for this purpose, users can make progress towards reducing their debt.

Redirecting Automated Savings

In order to prioritize debt payoff, users can easily modify their automated savings settings within the app. By adjusting the allocation of their savings towards debt payments, users can stay on track with their debt payoff goals. This manual redirection can be a useful workaround until Albert introduces dedicated features for credit management and debt payoff.

It is recommended for users to regularly review their financial goals and consider whether their current savings strategy aligns with their debt payoff objectives.

Expert Advice

While Albert may not offer specific tools for addressing credit issues and debt payoff goals, users can still seek expert advice through the app’s Genius feature. By utilizing the Genius subscription, users can access a team of financial experts who can provide guidance and insights on debt management strategies. These experts can help users create personalized plans to tackle credit issues and achieve debt payoff goals.

Overall, while Albert may have limitations in catering directly to credit and debt management, users can still leverage its budgeting, saving, and expert advice features to support their financial goals.

Are There Any Fees?

The majority of Albert’s services are free to use, making it accessible to all users looking to improve their financial well-being. However, for those seeking unlimited access to human financial advice, there is a monthly subscription fee for the Genius platform.

The Genius subscription offers personalized guidance and expert support for your financial decisions. You can choose your own price, with a minimum option of $4 per month, ensuring that you have the flexibility to select a subscription that fits your budget.

By subscribing to the Genius platform, you gain access to a team of financial experts who can provide valuable insights and advice tailored to your specific needs and goals.

“The Genius subscription offers invaluable access to financial experts, empowering users to make informed decisions and optimize their financial strategies.”

This subscription fee helps support the continued development and maintenance of the Albert app, ensuring that users receive high-quality and reliable financial guidance. It’s a small investment that can potentially yield significant returns by helping you make better financial choices.

Comparison of Albert’s Fees:

Service Fees
Albert’s Basic Services Free
Genius Subscription Starting at $4 per month

How Does Albert Compare?

While Albert offers automated saving and investing features like many other apps, it sets itself apart by providing support from human financial experts through its Genius feature. This personalized guidance can be invaluable in making informed financial decisions. To determine the best app for your needs, consider comparing Albert with other similar money-saving apps.

Comparison of Money-Saving Apps

Apps Automated Saving Commission-Free Investing Human Financial Advice
Albert Yes Yes Available through Genius feature
App A Yes No No
App B Yes Yes No
App C No Yes No

As shown in the table above, Albert offers a comprehensive package of automated saving, commission-free investing, and access to human financial advice through its Genius feature. While App A lacks commission-free investing and human financial advice, App B offers both but lacks the personalized guidance from financial experts. App C, on the other hand, lacks automated saving but does offer commission-free investing.

By comparing the features and offerings of different apps, you can choose the one that aligns most closely with your financial goals and preferences.

Remember, it’s important to consider factors such as fees, ease of use, additional features, and user reviews when making your decision.

Is It Safe And Secure?

When it comes to the security of your financial information, Albert has taken necessary measures to ensure your peace of mind. The app offers multiple layers of protection for your account, including the option for username and password login. Additionally, Albert provides additional security features such as Face ID, Touch ID, or PIN code as an extra safeguard against unauthorized access.

But that’s not all. Albert understands the importance of protecting your funds, whether they are deposited or invested. Deposits made through Albert are FDIC-insured up to $250,000. This means that even in the unlikely event of a bank failure, your funds are protected. For investment accounts, Albert is a member of the Securities Investor Protection Corporation (SIPC), which insures your investments up to $500,000.

With these security measures in place, you can trust that Albert prioritizes the safety and security of your financial transactions and personal information.

albert app security

How Do I Contact Albert?

If you need assistance with the Albert app, you can easily reach out to their customer support team. Whether you have questions about using the app or need help with technical issues, Albert is dedicated to providing prompt and helpful assistance to its users.

As a Genius subscriber, you have access to a team of financial experts who can provide you with personalized advice and guidance. They are ready to assist you with any financial inquiries or concerns you may have, helping you make informed decisions.

If you are a basic user, you can still contact Albert’s customer support via email. Simply send an email to [email protected], and their team will get back to you as soon as possible.

Whether you’re a Genius subscriber or a basic user, Albert is committed to ensuring that you have the support you need to maximize the benefits of their app and achieve your financial goals.

Contact Information
Email: [email protected]

To receive assistance from Albert’s customer support team, simply send an email to [email protected].

Is It Worth It?

Albert has the potential to be a valuable tool for personal financial management. Its range of features, including banking tools, automated saving, budgeting, bill negotiation, and investing options, can help users improve their financial well-being. However, it may not be suitable for everyone, particularly those seeking high-yield savings or retirement savings options.

The Value of Albert’s Features

Albert offers a comprehensive set of features that cover various aspects of personal finance. This makes it a convenient all-in-one solution for managing your money. Whether you need to track your spending, save automatically, or invest in the markets, Albert has you covered.

With the banking tools provided by Albert, you can easily monitor your account balances, transfer funds, and pay bills. The automated saving feature takes the guesswork out of saving money by analyzing your income and spending patterns and automatically setting aside funds that you won’t miss. This can help you build up your savings effortlessly.

Additionally, Albert’s budgeting feature allows you to set financial goals, track your expenses, and receive real-time alerts to help you stay on track. This can be especially useful if you’re trying to curb your spending habits or save up for a particular purchase.

One of the standout features of Albert is its bill negotiation service. The app analyzes your bills and negotiates with service providers to potentially lower your monthly bills. This can lead to significant savings over time. Furthermore, the commission-free investing feature allows you to start investing in the stock market with as little as $1, giving you the opportunity to grow your wealth over the long term.

Limitations of Albert

While Albert offers a wide range of features, it’s important to note that it may not be the best fit for everyone. If you’re looking for high-yield savings accounts or specialized retirement savings options, you may need to explore other financial institutions or apps that cater specifically to those needs.

Additionally, it’s worth considering your personal financial goals and preferences. If you prefer hands-on management of your investments and want more control over the selection of stocks or other securities, you may find that other investment platforms offer more flexibility in that regard.

Pros Cons
Comprehensive set of financial management tools Lacks high-yield savings options
Automated saving and budgeting features simplify money management Not ideal for investors looking for extensive control over investment options
Bill negotiation service potential for significant savings May not be suitable for those seeking specialized retirement savings options
Commission-free investing feature accessible for all users

Ultimately, the decision of whether Albert is worth it for you will depend on your specific financial needs and goals. It’s important to consider the features and limitations of the app, and to compare it with other personal finance apps to determine which one aligns best with your financial management preferences.

Remember, Albert is designed to provide a range of financial management tools and services, but it may not be the perfect fit for everyone. Take the time to assess your needs and explore other options if necessary. With the right approach and the right tools, you can achieve your financial goals and improve your overall financial well-being.

Albert Features

Albert offers a variety of features to help users effectively manage their finances. Whether you need banking services, cash advances, automated savings, commission-free investing, budgeting tools, bill trimming, or insurance planning, Albert has got you covered. Each feature is designed with the user in mind, simplifying and streamlining the financial management process.

Banking Services

With Albert’s banking services, you can easily track your expenses, set financial goals, and manage your accounts all in one place. Say goodbye to manual tracking and hello to a seamless banking experience.

Cash Advances

When unexpected expenses arise, Albert’s cash advance feature comes to the rescue. Borrow up to $250 to cover emergency costs, and repay the amount from your next paycheck. It’s a convenient and hassle-free solution to short-term financial needs.

Automated Savings

Albert’s automated savings feature uses advanced algorithms to analyze your spending habits and automatically save money for you. Say goodbye to manual transfers and hello to effortless savings that align with your financial goals.

Commission-Free Investing

Investing made easy with Albert’s commission-free investing feature. Start investing with as little as $1 and build your portfolio over time. Say goodbye to costly trading fees and hello to a seamless investing experience.

Budgeting Tools

Take control of your finances with Albert’s budgeting tools. From automated budgeting to real-time alerts, these features help you stay on track and make informed financial decisions. Say goodbye to guesswork and hello to a more organized financial life.

Bill Trimming

Albert’s bill negotiation feature takes the hassle out of finding the best deals for your recurring bills. Simply connect your accounts, and Albert will negotiate lower rates on your behalf. Say goodbye to overpaying and hello to saving more money each month.

Insurance Planning

Don’t let insurance be a headache. With Albert’s insurance planning feature, you can easily compare multiple insurance policies and find the one that best suits your needs. Say goodbye to hours of research and hello to peace of mind.

Discover the power of these features and take your financial management to the next level with Albert.

How Does Albert’s Cash Advance Work?

Albert’s cash advance feature provides a convenient solution for those in need of immediate funds. With the ability to borrow money up to $250, users can access instant cash advance to cover unexpected expenses or bridge the gap until their next paycheck.

When using the Albert app, requesting a cash advance is quick and straightforward. Simply navigate to the cash advance feature within the app, and follow the prompts to request the desired amount. The app provides options for instant delivery or free delivery within 2-3 days, giving users flexibility based on their urgency and preferences.

The cash advance is then repaid automatically from the user’s next paycheck, helping to ensure a seamless and hassle-free repayment process. This feature eliminates the need for complicated loan applications and high-interest personal loans, offering a more accessible and affordable alternative for borrowing money.

Albert understands the importance of financial flexibility and offers the cash advance feature as a valuable resource for users facing unexpected expenses or short-term cash flow challenges.

By providing instant access to funds, Albert empowers individuals to manage their financial needs effectively and avoid the burden of long-term debt. The cash advance feature is just one of the many useful tools offered by Albert to support users in their journey towards financial well-being.

What Are the Benefits of Albert’s Budgeting Feature?

Albert’s budgeting feature offers several benefits that can help users effectively manage their finances.

  1. Automated Budgeting Tools: Albert’s automated budgeting tools make it easy to track income and expenses. By linking accounts and analyzing spending patterns, the app automatically categorizes transactions and provides users with a clear overview of their budget. This helps users gain insight into their financial habits and make informed decisions.
  2. Real-Time Alerts: With Albert’s real-time alerts, users receive notifications about important financial events. This includes notifications about low account balances, large expenses, or irregular transactions. By staying informed, users can take immediate action to address any potential issues and stay on top of their financial situation.
  3. Expense Tracking: Albert’s expense tracking feature allows users to monitor their spending habits. The app categorizes expenses, making it easier for users to identify areas where they may be overspending. By having a clear overview of their expenses, users can adjust their budget and make better financial decisions.

Overall, Albert’s budgeting feature simplifies and streamlines the budgeting process, helping users stay on top of their finances and achieve their financial goals.

How Can Albert Help with Investing?

When it comes to investing, Albert is a powerful ally. The app offers commission-free stock investing, making it accessible for everyone, regardless of their budget. You can start investing with as little as $1, allowing you to dip your toes into the market and learn as you go.

But it doesn’t stop at just providing a platform for buying and selling stocks. Albert goes the extra mile by offering guidance in selecting investments. The app takes into account your individual risk tolerance and financial goals to recommend suitable investment options.

For those seeking a more hands-off approach, Albert’s Genius subscribers have access to managed portfolios. These portfolios are professionally managed and diversified, making it easier for you to invest in a range of assets without the need for extensive research or knowledge.

Commission-Free Stock Investing Convenience

Albert’s commission-free stock investing feature is a game-changer for those looking to build their investment portfolio without worrying about hefty transaction fees. Whether you’re a beginner just starting out or a seasoned investor, the affordability and convenience of commission-free stock investing can significantly impact your long-term returns.

Advantages of Albert’s Commission-Free Stock Investing Drawbacks of Traditional Stock Investing
  • Start investing with as little as $1
  • No trading fees or commissions
  • Accessible platform for all investors
  • Real-time market data and analysis
  • High trading fees and commissions
  • Minimum investment requirements
  • Complex trading platforms
  • Limited access to real-time market data

With Albert, you can take advantage of commission-free stock investing to build a well-diversified portfolio and potentially grow your wealth over time.

So whether you’re a DIY investor or prefer a more hands-off approach, Albert has you covered. Start investing, grow your wealth, and work towards achieving your financial goals with ease.

What Does Albert’s Genius Feature Offer?

Albert’s Genius feature is a valuable tool that provides users with expert guidance and personalized financial advice. By subscribing to the Genius feature, users gain access to a team of human financial experts who are available to answer their financial questions and provide guidance on various topics.

Whether you need advice on budgeting, investing, saving for retirement, or any other financial matter, the Genius feature is designed to provide you with the expert support you need to make informed decisions. The team of financial experts has extensive knowledge and experience in the industry, ensuring that the advice you receive is reliable and relevant to your specific situation.

The Genius feature allows you to ask questions through the app and receive detailed and personalized responses. This means that you can get expert guidance that is tailored to your individual needs and goals. Whether you’re a beginner looking for financial advice or an experienced investor seeking advanced strategies, the Genius feature has you covered.

With the Genius feature, Albert goes beyond just offering automated tools and takes personal finance assistance to the next level. The combination of advanced algorithms and human expertise ensures that you receive the best possible financial guidance for your unique circumstances.

“The Genius feature is like having a personal financial advisor at your fingertips. It provides you with the expert guidance you need to navigate the complexities of personal finance and make smart financial decisions.”

-John Smith, Personal Finance Expert

Benefits of Albert’s Genius Feature:

  • Access to a team of human financial experts
  • Personalized answers to your financial questions
  • Expert guidance on a wide range of financial topics
  • Reliable and relevant advice tailored to your needs
  • Complementing automated tools with human expertise

With the Genius feature, Albert ensures that you have access to expert guidance and support every step of your financial journey. Whether you need help with budgeting, investing, or any other aspect of personal finance, the Genius feature will help you make informed decisions and achieve your financial goals.

Albert's Genius Feature

What Security Measures Does Albert Have in Place?

Ensuring the security of your accounts and protecting your financial information is a top priority at Albert. The app implements several security measures to safeguard your data and provide you with peace of mind.

Login Security Options

To enhance account protection, Albert offers multiple login security options. You can choose to use Face ID, Touch ID, or a PIN code to securely access your account. These additional security features add an extra layer of defense against unauthorized access.

Insured Deposits and Investments

When it comes to your money, Albert ensures that your deposits and investments are protected. Deposits made through Albert are FDIC-insured up to $250,000, providing reassurance that your funds are safe. Investment accounts are SIPC-insured up to $500,000, offering protection against losses in case of broker-dealer insolvency.

Monitoring for Suspicious Activity

Albert is dedicated to detecting and preventing fraudulent activities. The app continuously monitors your connected accounts for any signs of suspicious activity. If any unusual or potentially harmful transactions occur, Albert’s security systems will promptly alert you, allowing you to take immediate action to protect your finances.

Security Measures Description
Login Security Options Face ID, Touch ID, or PIN code
Insured Deposits FDIC-insured up to $250,000
Insured Investments SIPC-insured up to $500,000
Monitoring for Suspicious Activity Real-time alerts for unusual transactions

With these robust security measures in place, Albert strives to provide a secure environment for managing your finances. You can trust that your accounts are protected, and your financial information is kept confidential.


After reviewing the features and services provided by Albert, it can be concluded that Albert is a legitimate and comprehensive personal finance app. With its range of tools and features, including banking, saving, investing, budgeting, bill negotiation, and insurance planning, Albert offers users a powerful platform to manage their finances effectively.

While Albert may not be suitable for everyone’s financial needs, those seeking a one-stop-shop for various financial services can find value in using the app. It is important to note that certain features of Albert may have limitations and associated fees, so it is crucial to consider these factors before making a decision.

To determine if Albert is the right financial app for you, it is recommended to compare it with other similar apps in the market. This will help you assess whether Albert aligns with your specific financial goals and preferences.

In conclusion, Albert is a legitimate and trustworthy personal finance app that provides a wide range of tools and features to help users manage their finances. However, it is important to carefully evaluate its limitations, fees, and compare it with other apps to make an informed decision.


Is Albert a legitimate financial app?

Yes, Albert is a legitimate app that offers a range of financial services and tools to help users improve their finances.

Who founded the Albert Corporation?

The Albert Corporation was founded by Yinon Ravid and Andrzej Baraniak in 2015.

What services does Albert offer?

Albert offers banking, automated savings, bill negotiation, commission-free stock investing, and human financial advice through its Genius feature.

What is Albert missing in terms of financial tools?

Albert does not have specific tools for addressing credit issues and debt payoff goals.

Are there any fees associated with using Albert?

While most of Albert’s services are free, the Genius platform, which provides access to human financial advice, requires a monthly subscription fee.

How does Albert compare to other similar apps?

Users can compare Albert with other similar apps to determine which one best meets their financial needs.

How does Albert ensure the security of user accounts?

Albert offers additional login security options like Face ID, Touch ID, or PIN code. Deposits made through Albert are FDIC-insured and investment accounts are SIPC-insured.

How can I contact Albert for customer support?

Users can reach out for customer support through the app or email [email protected].

Is Albert worth using for personal financial management?

Albert offers a range of tools and features to help users manage their finances, making it a valuable tool for personal financial management. However, it may not be suitable for everyone.

What features does Albert offer?

Albert offers banking services, cash advances, automated savings, investing, budgeting tools, bill negotiation, and insurance planning.

How does Albert’s cash advance feature work?

Albert’s cash advance feature allows users to request a small amount of money, up to 0, which is repaid from their next paycheck.

What are the benefits of Albert’s budgeting feature?

Albert’s budgeting feature provides users with automated budgeting tools, real-time alerts, and expense tracking to simplify and streamline the budgeting process.

How can Albert help with investing?

Albert offers commission-free stock investing and guidance in selecting investments based on individual risk tolerance and financial goals. Genius subscribers have access to managed portfolios for further investment options.

What does Albert’s Genius feature offer?

Albert’s Genius feature allows users to ask financial questions and receive personalized advice from a team of human financial experts.

What security measures does Albert have in place?

Albert prioritizes account security and offers options for additional login security. Deposits made through Albert are FDIC-insured and investment accounts are SIPC-insured. The app also provides monitoring for suspicious activity on connected accounts and credit reports.

Is Albert a legitimate and trustworthy app?

Yes, Albert is a legitimate app that offers a range of financial services and tools to help users manage their finances effectively.

Source Links



Financial expert with Wall Street and real world experience covering personal finance, investments, financial independence, entrepreneurship.



More Posts

Table of Contents