Wealthsimple Review | Plans + Features + Pros & Cons (2024)

wealthsimple review

Welcome to my comprehensive Wealthsimple review! If you’re looking for the best Wealthsimple review that covers all aspects of this popular investment management platform, you’ve come to the right place. Whether you’re a beginner or an experienced investor, this in-depth review will provide you with valuable insights into Wealthsimple’s plans, features, and pros and cons.

Wealthsimple is known for its user-friendly interface and offers both self-directed trading and robo-advisory services. In this review, I will explore the various plans and features offered by Wealthsimple, as well as provide an analysis of the platform’s strengths and weaknesses.

Key Takeaways:

  • Wealthsimple offers a user-friendly platform for both self-directed trading and robo-advisory services.
  • They provide a range of investment options, including individual stocks, ETFs, and low-cost index funds.
  • Wealthsimple offers accessible account funding options and does not have a minimum deposit requirement for most accounts.
  • While the platform has some limitations, such as limited research offerings and lack of customization options for advanced traders, it is a suitable choice for beginners and those looking for a simple and automated investment solution.
  • Overall, Wealthsimple is a popular investment management platform that provides accessible and diversified investment opportunities.

Overview of Wealthsimple

Wealthsimple is often referred to as the Robinhood of Canada and the U.K. It offers an easy and user-friendly solution for investors, with options for self-directed trading through Wealthsimple Trade and robo-advisory services through Wealthsimple Invest. They also offer low-cost index funds that aim to be environmentally friendly (TSX: WSRI and TSX: WSRD).

With a focus on accessibility and simplicity, Wealthsimple aims to make investing approachable for both beginners and experienced investors. Whether you prefer to take control of your investments or let their robo-advisor algorithm manage your portfolio, Wealthsimple provides a range of options to suit different investment styles and goals.

Commissions and Fees

When it comes to commissions and fees, Wealthsimple offers a transparent and straightforward pricing structure tailored to different account types and the investor’s country of residence. Let’s take a closer look at the fees associated with Wealthsimple’s services:

Wealthsimple Trade: Commission-Free Self-Directed Trading

Wealthsimple Trade allows investors to trade stocks and ETFs without paying any commissions, making it a cost-effective option for those who prefer a hands-on approach to investing. With commission-free trading, investors can focus on building their portfolio without worrying about incurring additional charges.

Wealthsimple Invest: Management Fees Based on Account Size

Wealthsimple Invest offers robo-advisory services, providing automated investing solutions based on the investor’s risk profile and financial goals. When using Wealthsimple Invest, investors will be subject to a management fee based on the size of their account. The management fee covers the cost of portfolio management and rebalancing to ensure that the investor’s funds are consistently aligned with their investment strategy.

To give you an idea of the fee structure, here is a breakdown of the management fees charged by Wealthsimple Invest:

Account Size Management Fee
Less than $100,000 0.5%
$100,000+ 0.4%

Note: The table above represents the management fees for Wealthsimple Invest in the United States. Fees may vary depending on the investor’s country of residence. It’s always recommended to check the current fee structure on Wealthsimple’s website before making any investment decisions.

Other Account Types: Retirement and Tax-Efficient Savings

In addition to self-directed trading and robo-advisory services, Wealthsimple offers various account types for retirement and tax-efficient savings. Each of these accounts has its own fee structure, which is designed to provide investors with cost-effective options for long-term financial planning and tax optimization.

Whether you’re opening a retirement account, a tax-efficient savings account, or a traditional investment account, it’s important to understand the specific fees associated with each account type. Wealthsimple provides clear information about the fees on their website, allowing investors to make informed decisions based on their individual financial goals.

By offering commission-free self-directed trading, transparent management fees, and a range of account types with tailored fee structures, Wealthsimple aims to provide investors with a cost-efficient and accessible investment platform.

Investment Options

When it comes to investment options, Wealthsimple offers a diverse range of choices to cater to different investor preferences. From individual stocks to low-cost index funds, they have options to suit various investment goals and risk tolerances.

One of the standout features of Wealthsimple is the availability of their own low-cost index funds. These funds aim to provide investors with a simple and cost-effective way to achieve broad market exposure and diversification. For environmentally conscious investors, Wealthsimple also offers socially responsible investment options, such as their TSX: WSRI and TSX: WSRD index funds.

The specific investment options available may vary depending on the country of residence, so it’s important to check with Wealthsimple to see which options are available to you.

Portfolio Diversification

At Wealthsimple, portfolio diversification is key to helping investors manage risk and achieve their long-term investment goals. They offer pre-built portfolios that are designed to align with different risk tolerance levels and investment objectives.

These portfolios consist of a mix of different asset classes, such as stocks, bonds, and other investment vehicles. The asset allocation within each portfolio is carefully balanced to provide diversification and potentially reduce the impact of market volatility.

Investors can choose a portfolio that suits their risk appetite and investment goals, whether they are looking for aggressive growth or a more conservative approach.

Example of Wealthsimple’s Diversified Portfolio

Asset Class Allocation
Equities 60%
Bonds 25%
Real Estate 10%
Commodities 5%

The table above is an example of a typical diversified portfolio offered by Wealthsimple. The allocation percentages may vary depending on the specific portfolio and risk level chosen.

By offering a variety of investment options and pre-built portfolios, Wealthsimple aims to provide investors with the tools they need to create a well-rounded and diversified investment strategy.

Stay tuned for the next section where we will delve into the mobile trading apps offered by Wealthsimple.

Mobile Trading Apps

When it comes to investing on the go, Wealthsimple has you covered with their user-friendly mobile trading apps. Whether you prefer a robo-advisor solution or self-directed trading, Wealthsimple offers two dedicated apps to cater to your investment needs.

Wealthsimple Invest App

The Wealthsimple Invest app is a powerful robo-advisor solution that allows you to set up automated deposits and invest based on your preferences. With just a few taps, you can easily manage your portfolio, track your investments, and make informed decisions.

Key features of the Wealthsimple Invest app:

  • Automated Deposits: Set up regular deposits and watch your investments grow.
  • Personalized Portfolios: Create a portfolio tailored to your risk tolerance and investment goals.
  • Portfolio Diversification: Invest in a variety of asset classes to spread risk and optimize returns.
  • Performance Tracking: Monitor the performance of your investments and stay updated.

Wealthsimple Trade App

If you prefer to take control of your investments and enjoy a simplified trading experience, the Wealthsimple Trade app is perfect for you. It offers a user-friendly interface, making it easy for beginners and experienced traders alike to buy and sell stocks and ETFs.

Key features of the Wealthsimple Trade app:

  • Commission-Free Trades: Enjoy commission-free trades on thousands of stocks and ETFs.
  • Seamless Trading: Execute trades seamlessly with just a few taps on your mobile device.
  • Real-Time Market Data: Stay updated with real-time market data and prices.
  • Price Alerts: Set price alerts to be notified when your favorite stocks reach a certain price level.

With the Wealthsimple mobile apps, you can manage your investments anytime, anywhere. Whether you prefer the hands-off approach of robo-advisory investing or the thrill of self-directed trading, Wealthsimple has you covered.

Platforms and Tools

When it comes to trading and managing investments, having access to the right platforms and tools can make all the difference. Wealthsimple understands this, and they have developed two user-friendly web platforms that cater to different investment approaches.

If you prefer self-directed trading, Wealthsimple Trade offers a web-based platform that is optimized for easy and intuitive use. While it may not have extensive customizations or advanced charting options, it provides all the basic features you need to execute trades and monitor your portfolio.

On the other hand, if you prefer a more hands-off approach and want to take advantage of their robo-advisory services, Wealthsimple Invest has a user-friendly web platform specifically designed for managing your robo-advisory portfolios. It provides a simple and intuitive interface that makes it easy to review your portfolio performance and make any necessary adjustments.

Both platforms offer a seamless and convenient experience, allowing you to access your accounts and manage your investments from any device with an internet connection. Whether you’re a self-directed trader or a robo-advisory investor, Wealthsimple has you covered with their powerful and user-friendly platforms.

“Wealthsimple Trade and Wealthsimple Invest provide user-friendly web platforms that cater to different investment approaches.”

wealthsimple platforms

Key Features of Wealthsimple’s Platforms and Tools:

  • Easy and intuitive user interface
  • Access to basic trading features and portfolio management tools
  • Convenient web-based platforms accessible from any device with an internet connection

Research and Education

Wealthsimple may not offer an extensive array of research tools compared to some other brokers, but they provide valuable educational resources to support investors. Through their website, magazine, podcasts, email newsletter, and YouTube channel, they offer a wealth of educational content to help users enhance their financial knowledge and make informed investment decisions.

Their website features a range of articles and guides on various investment topics, covering everything from basic concepts to more advanced strategies. These resources are designed to cater to both beginners and experienced investors, providing insights and advice to help users navigate the world of finance.

The Wealthsimple magazine, available both online and in print, offers a diverse collection of articles exploring investment trends, personal finance, and lifestyle topics. With engaging and informative content, the magazine keeps investors up to date with the latest developments in the financial world.

“Wealthsimple provides valuable educational content through their website, magazine, podcasts, email newsletter, and YouTube channel, offering investors the resources they need to make informed decisions.”

Their podcast series covers a wide range of investment and money-related topics, featuring industry experts and thought leaders as guests. These podcasts offer a convenient way for users to learn while on the go, providing valuable insights in an accessible and engaging format.

Subscribers to the Wealthsimple newsletter receive regular updates on market trends, investment strategies, and personal finance tips directly to their inbox. This newsletter keeps users informed about the latest news and insights, helping them stay ahead in their investment journey.

Lastly, Wealthsimple’s YouTube channel features informative videos that cover various investment concepts, strategies, and tips. These videos provide visual explanations and insights to help users understand complex financial topics in a more engaging and accessible manner.

While Wealthsimple’s research offerings may be limited compared to other brokers, their commitment to education ensures that users have ample resources to enhance their financial knowledge and make informed investment decisions.

Account Types

When it comes to account types, Wealthsimple offers a range of options to cater to different needs and goals. Whether you’re an individual investor, looking to open a joint account, or even a business owner, Wealthsimple has got you covered. They also provide various tax-efficient accounts specifically tailored for retirement savings and education.

Let’s take a closer look at some of the account types offered by Wealthsimple:

  • Individual Account: This type of account is designed for individual investors. It allows you to invest your money according to your investment preferences and financial goals.
  • Joint Account: Wealthsimple offers joint accounts for couples, family members, or business partners who want to invest together. This account type enables seamless collaboration and joint decision-making.
  • Business Account: For entrepreneurs and business owners, Wealthsimple provides business accounts that allow you to manage your investments while keeping your personal and business finances separate.
  • Retirement Accounts: Wealthsimple understands the importance of saving for retirement. They offer tax-efficient retirement accounts, such as IRAs (Individual Retirement Accounts) and RRSPs (Registered Retirement Savings Plans), to help you grow your retirement savings.
  • Educational Accounts: Planning for your child’s education expenses? Wealthsimple offers tax-efficient educational accounts like RESPs (Registered Education Savings Plans) to help you save and invest for your children’s future education.

It’s worth mentioning that the availability of these account types may vary depending on the country you reside in. So make sure to check with Wealthsimple to see which account types are available in your region.

Why Choose the Right Account Type?

Choosing the right account type is crucial as it determines how you can manage your investments and what tax benefits you may be eligible for. Whether you’re an individual looking to build long-term wealth or a business owner wanting to separate personal and business finances, Wealthsimple’s diverse account options allow you to find the one that aligns with your unique financial situation and goals.

By having access to different account types, you can optimize your investment strategy, take advantage of tax benefits, and ensure your investments are well-structured to meet your specific needs.

Now that we’ve explored the various account types Wealthsimple offers, let’s continue our review by diving into the minimum deposit requirements and leverage options provided by the platform.

wealthsimple account types

Minimum Deposit and Leverage

When it comes to starting your investment journey with Wealthsimple, you’ll be glad to know that there is no minimum deposit requirement for most accounts. This means that you can get started with whatever amount you feel comfortable investing. Whether you’re a seasoned investor looking to transfer your existing portfolio or a beginner taking your first steps, Wealthsimple provides accessibility for investors of all levels.

While a minimum deposit requirement may not be a barrier, it’s important to note that Wealthsimple does not offer leverage or margin trading services. Leverage allows investors to increase the size of their investment positions using borrowed funds, potentially amplifying gains or losses. However, Wealthsimple focuses on providing a straightforward and transparent investment experience without the complexities of leveraged trading.

By removing leverage and margin trading from their offering, Wealthsimple ensures that investors can make informed investment decisions based on their financial goals and risk tolerance, without the additional complexities and risks associated with leveraged positions.

Investment Accessibility for All

One of the key advantages of Wealthsimple is its commitment to making investing accessible to everyone. By removing the minimum deposit requirement, Wealthsimple welcomes investors with different financial capacities, whether they have a small amount of savings or a substantial portfolio.

Without the pressure of meeting a specific minimum deposit, you have the flexibility to contribute and invest at your own pace, aligning with your financial goals and circumstances. This inclusivity is an integral part of Wealthsimple’s philosophy, making investing available to a wider range of individuals who are looking to grow their wealth over time.

No Leverage, No Additional Risk

While leverage can potentially increase the returns on your investment, it also magnifies the risk. Without leverage, the investment approach at Wealthsimple focuses on long-term growth and stability, aligning with the principles of sound investing. By avoiding the complexities of leveraged trading, Wealthsimple provides a safer and more predictable investment environment for its users.

By carefully managing risk and focusing on delivering a user-friendly and transparent investment experience, Wealthsimple caters to individuals who prioritize long-term wealth accumulation over short-term speculative trading.

Account Funding and Withdrawals

When it comes to managing your Wealthsimple account, you have various options for funding and withdrawing your money. Whether you want to add funds to your account or make a withdrawal, Wealthsimple offers convenient and secure methods to meet your needs.

When it comes to account funding, you can choose from the following options:

  • Debit Cards: Easily fund your Wealthsimple account using your debit card. It’s a quick and convenient way to add money to your investment portfolio.
  • Bank Transfers: Transfer funds directly from your bank account to your Wealthsimple account. This method ensures a seamless and secure transfer of funds.
  • Direct Debit: Set up a direct debit from your bank account to automate your account funding. This allows you to regularly contribute to your investments without any hassle or manual intervention.

When it comes to withdrawals, Wealthsimple makes it easy to access your funds when you need them. Here are the key highlights:

  • Same Funding Source: Withdrawals are typically processed to the same funding source you used to deposit funds. This ensures a smooth and straightforward process.
  • Processing Time: Withdrawals usually take a few business days to process. While Wealthsimple strives to process withdrawals as quickly as possible, keep in mind that factors such as bank processing times may impact the overall timeline.

Account Funding and Withdrawals Methods

Funding Methods Withdrawal Options
Debit Cards Same Funding Source
Bank Transfers Same Funding Source
Direct Debit Same Funding Source

As mentioned above, Wealthsimple ensures your account funding and withdrawal transactions are secure and hassle-free. Whether you want to deposit funds or make a withdrawal, they offer multiple convenient options to suit your preferences. Keep in mind that withdrawAppleIPAding funds may take a few business days to process, so plan accordingly to meet your financial requirements.

wealthsimple account funding withdrawal options

Customer Support

When it comes to customer support, Wealthsimple has got you covered. They offer various channels to help you with any questions or concerns you may have.

Live Chat, Email, and Phone

If you prefer real-time assistance, Wealthsimple provides a live chat feature where you can connect with a representative right away. Simply visit their website and look for the chat icon to start a conversation. Additionally, you can reach out to them via email or give them a call at their customer support phone number.

Extensive Online Help Center

For those who prefer self-service support, Wealthsimple has an extensive online help center. You can find answers to commonly asked questions, tutorials, and informative articles that cover a wide range of topics.

Virtual Assistant

Looking for quick answers? Wealthsimple also offers a virtual assistant that can provide instant responses to frequently asked questions. Simply type in your query, and the virtual assistant will provide you with relevant information without the need for human interaction.

With their comprehensive customer support options, Wealthsimple ensures that you have access to assistance whenever you need it.

Security and Regulation

When it comes to investing your hard-earned money, security and regulation are of utmost importance. That’s why Wealthsimple, a trusted investment management platform, prioritizes the safety of its clients’ information.

Wealthsimple takes security seriously and employs state-of-the-art data encryption and two-factor authentication to safeguard client data.

Furthermore, Wealthsimple is regulated by the Financial Conduct Authority (FCA) in the U.K., ensuring compliance with strict financial regulations. In Canada, they are overseen by various regulatory bodies, providing an added layer of oversight and accountability.

With Wealthsimple, you can have peace of mind knowing that your investments and personal information are protected by robust security measures and regulated by reputable authorities.

wealthsimple security image

Why Security Matters in Investing

Investing is not just about earning returns; it’s also about protecting your wealth. With increasing cyber threats and the potential for fraud, having a secure investment platform is crucial.

“Invest with confidence knowing that Wealthsimple prioritizes the safety of your investments and personal data.”

By implementing advanced security measures such as data encryption and multi-factor authentication, Wealthsimple ensures that your financial information remains confidential and secure. These measures help to prevent unauthorized access and protect against potential breaches.

The Importance of Regulatory Oversight

Regulation plays a vital role in the financial industry by ensuring fair practices, transparency, and accountability. By being regulated by the FCA in the U.K. and various regulatory bodies in Canada, Wealthsimple is subject to rigorous oversight.

This regulatory oversight helps to protect investors by ensuring that Wealthsimple adheres to the highest standards of integrity, security, and compliance. It also provides recourse for investors in the event of any misconduct or malpractice.

Your Financial Safety is Wealthsimple’s Priority

When choosing an investment platform, it is crucial to prioritize your financial safety. With Wealthsimple, you can rest assured that your investments are held securely and that your personal information is protected.

By combining robust security measures and regulatory oversight, Wealthsimple strives to provide a safe and trustworthy investment experience for its clients. So you can focus on achieving your financial goals with confidence.

Pros of Using Wealthsimple

When it comes to investing, Wealthsimple offers several advantages that make it a popular choice among investors. Here are some of the key reasons why Wealthsimple stands out:

User-Friendly Platforms: Wealthsimple provides user-friendly platforms that are easy to navigate, making it accessible to beginners and experienced investors alike.

Diversified Investment Options: With Wealthsimple, you have access to a wide range of investment options. Whether you’re interested in individual stocks, ETFs, or their own low-cost index funds, you can build a diversified portfolio tailored to your investment goals.

Low-Cost Index Funds: Wealthsimple offers low-cost index funds that are designed to help you save on fees while still maintaining a diversified portfolio. These funds are a great option for long-term investors looking for low-cost investment solutions.

Accessible Account Funding Options: Wealthsimple makes it easy to fund your account with various options, including debit cards, bank transfers, and direct debit. This flexibility ensures that you can manage your investments conveniently and efficiently.

Socially Responsible Investing: Wealthsimple also offers socially responsible investing portfolios, which allow you to align your investments with your values. Whether you’re passionate about environmental sustainability or social issues, Wealthsimple provides investment options that reflect your beliefs.

Overall, the wealthsimple pros include user-friendly platforms, diverse investment options, low-cost index funds, accessible account funding, and socially responsible investing portfolios. These features make Wealthsimple a compelling choice for investors looking for a simple, automated, and socially conscious investment solution.

Cons of Using Wealthsimple

While Wealthsimple offers many benefits, there are some drawbacks that prospective investors should consider:

  1. Limited Research Offerings: Wealthsimple’s research offerings are not as comprehensive as those provided by other brokers. Investors seeking in-depth market analysis, news headlines, or analyst ratings might find the research resources offered by Wealthsimple to be lacking.
  2. Lack of Customizable Options for Advanced Traders: Advanced traders who prefer a high level of customization and advanced charting tools may find Wealthsimple’s self-directed trading platform to be limited in terms of features and customizability.
  3. Availability Limited to Canada and the U.K.: Wealthsimple’s services are currently available only to residents of Canada and the U.K. Investors from other countries might not have access to their platform and services.
  4. Management Fees for Robo-Advisory Services: While Wealthsimple’s robo-advisory service provides convenience and automation, the management fees associated with these services may be higher compared to managing investments independently. Investors with larger account balances might seek lower-cost alternatives.

Investors should carefully consider these factors to determine if Wealthsimple’s limitations align with their investment needs and preferences.

To summarize, while there are drawbacks to using Wealthsimple, such as limited research offerings, lack of advanced customization options, restricted availability, and management fees for robo-advisory services, the platform still offers a user-friendly experience for investors looking for a simple and accessible investment solution.


In conclusion, Wealthsimple is a popular investment management platform that offers a user-friendly experience for investors. With its accessible and diversified investment opportunities, it serves as a suitable choice for both beginners and those seeking a simple and automated investment solution.

While Wealthsimple may have some limitations, such as limited research offerings and customization options, its user-friendly platforms and low-cost index funds make it an attractive option for many investors. Additionally, Wealthsimple’s commitment to socially responsible investing provides an opportunity for individuals to invest in line with their values.

Overall, Wealthsimple is a reliable platform that caters to the needs of a wide range of investors. Whether you’re just starting out or looking for a hassle-free investment experience, Wealthsimple has the tools and resources to help you achieve your financial goals.


Is Wealthsimple available in the United States?

No, Wealthsimple is currently only available in Canada and the United Kingdom.

What types of accounts does Wealthsimple offer?

Wealthsimple offers individual, joint, business, and various tax-efficient accounts for retirement savings and education.

Is there a minimum deposit requirement for Wealthsimple?

No, Wealthsimple does not have a minimum deposit requirement for most accounts.

What are the funding options for Wealthsimple accounts?

Wealthsimple allows account funding through various methods, including debit cards, bank transfers, and direct debit.

How long does it take to process a withdrawal from Wealthsimple?

Withdrawals from Wealthsimple typically take a few business days to process.

How can I contact Wealthsimple for customer support?

Wealthsimple offers customer support through live chat, email, and phone.

How does Wealthsimple ensure the security of client information?

Wealthsimple uses state-of-the-art data encryption and two-factor authentication to protect client information.

What are the advantages of using Wealthsimple?

Some advantages of using Wealthsimple include user-friendly platforms, diversified investment options, low-cost index funds, and accessible account funding options.

What are the drawbacks of using Wealthsimple?

Some drawbacks of using Wealthsimple include limited research offerings, lack of customizable options for advanced traders, and availability limited to Canada and the U.K.

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